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HomeTechApple Watch Person Base Crosses 100 Million Globally: Counterpoint

Apple Watch Person Base Crosses 100 Million Globally: Counterpoint

Watch has maintained its management by way of international within the second quarter of 2021 ending in June and its energetic consumer base has now surpassed the 100 million mark, based on a report by market analysis agency . The general market of smartwatches can also be reported to have grown 27 % year-on-year within the quarter, due to a robust demand for sub-$100 (roughly beneath Rs. 7,400) fashions. Though Apple maintained the numero uno place, and posted outstanding year-on-year progress of their quarterly smartwatch shipments.

Counterpoint mentioned that Apple maintained its lead by way of shipments, however its market share declined to twenty-eight % within the second quarter from 30.1 % reported in the identical quarter final yr. One of many key causes mentioned to be behind the decline was the “intensifying competitors” created by Chinese language and Indian manufacturers in the previous few months.

Regardless of the slight dip in market share, the Apple Watch has managed to develop its consumer base to over 100 million for the primary time. The Apple Watch Collection 6 and Apple Watch SE have been additionally reportedly the top-selling smartwatches globally within the second quarter, adopted by the Samsung Galaxy Watch Lively 2, Apple Watch Collection 3, and the Imoo Z6-4G.

US continues to be a key marketplace for the Apple providing, contributing to greater than half of its consumer base. The connect charge, which primarily represents the variety of models of a secondary product offered as a direct or implied results of the sale of a major product, of the Apple Watch was additionally near 30 %, based on Counterpoint Senior Analyst Sujeong Lim.

The analyst additionally famous that whereas the Apple Watch maintained its management, the sub-$100 smartwatch phase grew a large 547 % yearly.

Among the many prime 5 smartwatch manufacturers globally, Samsung and Garmin confirmed a big cargo progress of 43 % and 62 % year-on-year, respectively.

Samsung recovered from its sluggish efficiency reported final yr, due to the Galaxy Watch 3 and Galaxy Watch Lively 2 that each acquired regular recognition as per Counterpoint. The South Korean big managed to develop its market share to 7.6 % within the second quarter from 6.8 %.

Garmin, alternatively, can also be famous to have recorded its highest shipments ever in 1 / 4 in Q2, with a market share of 5.8 %. The American health tracking-focussed wearables producer managed to tackle Chinese language smartwatch model Amazfit that had a 5.6 % market share within the second quarter final yr.

Nevertheless, Huawei continued to be within the second place within the prime 5 international smartwatch manufacturers chart. The Chinese language firm did see a decline to 9.3 % within the the quarter from 13.1 % final yr. Counterpoint believes that the decline in ’s smartphone enterprise has affected its smartwatch gross sales globally.

globally had Apple, Huawei, Imoo, and Garmin because the 4 prime gamers in Q2
Picture Credit score: Counterpoint


When it comes to volumes, North America continued to be the most important marketplace for smartwatches within the second quarter of 2021. It was adopted by that additionally retained its progress by way of quantity, though the expansion charge declined. The restoration of shopper spending within the Chinese language market after virtually recovering from the COVID-19 pandemic has additionally been slower than in different areas, Counterpoint studies.

India, on the opposite entrance, has emerged because the quickest rising smartwatch market. Counterpoint Senior Analyst Anshika Jain identified that the nation was accounting for lower than two % of the entire market within the second quarter of final yr, however its share grew to 6 % in only one yr.

“The proliferation of sub-$100 reasonably priced, feature-rich smartwatches from Chinese language manufacturers reminiscent of Xiaomi, Realme and Oppo, and Indian manufacturers reminiscent of Boat and Noise has been one of many key progress drivers,” she added.

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