Tuesday, October 4, 2022
HomeTechAustralian Retail Giants Focused in Facial Recognition Tech Criticism

Australian Retail Giants Focused in Facial Recognition Tech Criticism


A serious client group has referred three of Australia’s largest retail chains to the privateness regulator, saying they use “unreasonably intrusive” facial recognition expertise on prospects and recommending enforcement motion.

CHOICE, in a criticism to the Workplace of the Australian Data Commissioner (OAIC) printed on Monday, mentioned use of the expertise at JB Hello-Fi Ltd’s home equipment chain in addition to {hardware} chain Bunnings and the Australian arm of big-box retailer Kmart – each owned by Wesfarmers Ltd – was unwarranted and in violation of privateness legislation.

The OAIC, JB Hello-Fi and Wesfarmers weren’t out there for remark. The retailers beforehand informed native media they used the expertise for safety functions.

CHOICE routinely contributes to authorities inquiries involving client points and its web site says it was instrumental in lots of regulatory adjustments corresponding to bans on dangerous monetary merchandise.

Within the criticism, CHOICE coverage adviser Amy Pereira mentioned facial recognition expertise introduced “vital threat to people” together with “invasion of privateness, misidentification, discrimination, profiling and exclusion, in addition to vulnerability to cybercrime by knowledge breaches and identification theft”.

“CHOICE urges you as Commissioner to analyze this matter additional and think about taking enforcement motion,” Pereira mentioned.

Any investigation can be Australia’s largest into the expertise although OAIC has seemed into the matter earlier than.

In 2021, it ordered the Australian 7-Eleven chain to destroy “faceprints” collected at 700 comfort shops after establishing in-store surveys on the matter. It has additionally ordered US software program developer Clearview AI, which collects photographs from social media web sites to construct profiles of people, to destroy knowledge and cease the apply in Australia.

The three chains within the CHOICE criticism function about 800 shops, reserving AUD 25 billion (roughly Rs. 1,35,930 crore) in gross sales final yr.

The patron group mentioned the three companies collected private and delicate data with out consent and with out clearly disclosing the apply in a coverage.

Some shops have indicators alerting consumers to the expertise, however “prospects’ silence can’t be taken as consent” and lots of had no different place to make their purchases, CHOICE mentioned.

© Thomson Reuters 2022


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