Sunday, August 14, 2022
HomeTechGoogle Launches 'India Ki Udaan' to Mark 75 Years of Nation's Independence

Google Launches ‘India Ki Udaan’ to Mark 75 Years of Nation’s Independence


Capturing the milestones the nation has achieved in its 75-year journey since independence, software program main Google has unveiled a web based venture, drawing from wealthy archives and that includes creative illustrations to inform the story of India.

The venture – India ki Udaan – executed by Google Arts and Tradition celebrates the achievements of the nation and is “themed on the unwavering and timeless spirit of India over these previous 75 years”.

It was formally launched at a glittering occasion held on the Sunder Nursery right here on Friday within the presence of Union Tradition and Tourism Minister G Kishan Reddy and senior officers of the tradition ministry and Google.

As a part of the countrywide celebrations to commemorate 75 years of independence, Google additionally introduced its collaboration with the Ministry of Tradition centered “on reaching informative on-line content material that showcases the contributions of Indians and the evolution of India since 1947 to assist the federal government’s year-long ‘Azadi Ka Amrit Mahotsav’ programme”, the software program large stated in a press release.

It additionally introduced that its well-liked Doodle4Google contest for 2022, themed on “Within the subsequent 25 years, my India will…”, is now open for entries to the scholars of Courses 1-10.

“The winner of this yr’s Doodle4Google will see their art work on the Google homepage in India on November 14 and win a Rs. 5 lakh faculty scholarship, a Rs. 2 lakh know-how bundle for his or her college or non-profit organisation, a recognition of feat, Google {hardware} and enjoyable Google collectibles. 4 group winners and 15 finalists can even win thrilling prizes,” it stated.

Reddy urged the Google workforce to create a particular doodle on “Har Ghar Tiranga”, which might encourage its workers and others to enthusiastically participate within the marketing campaign.

In his speech, the minister additionally stated Google might assist the tradition ministry in digital mapping of the boundaries of its over 3,000 centrally-protected monuments that can assist in higher monitoring of the websites and checking encroachment.

It may possibly additionally assist in digitisation of uncommon archival materials, he added.

“Due to this fact, we urge the Google workforce to be a accomplice within the authorities’s transformative journey as additionally to advertise India’s tourism locations,” Reddy stated.

“To mark 75 years of India’s independence, Google introduced the launch of a sequence of particular initiatives throughout its services and products that can provide content material and experiences created particularly for the event to tons of of tens of millions of Indians by means of the anniversary yr,” the assertion stated.

The centrepiece of its celebrations is a brand new on-line assortment titled India Ki Udaan, accessible on the Google Arts and Tradition web site. It pays tributes to India’s wealthy cultural historical past and consists of iconic moments from the final 75 years.

Printed in English and Hindi, it permits individuals to discover greater than 120 illustrations and 21 tales created by 10 proficient artists, alongside exhibitions from varied establishments – together with the Ministry of Tourism, the Museum of Artwork and Images, the Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and the Dastkari Haat Samiti.

“This initiative provides a singular view of India’s exceptional moments and lets individuals uncover a number of the most memorable moments in India’s trendy historical past, its iconic personalities, its proudest scientific and sporting achievements, and the way ladies in India proceed to encourage the world. This commemorative assortment will probably be expanded with a singular mix of archives and artistry for individuals in India and throughout the globe,” Google stated.

Merging applied sciences and India’s wealthy cultural heritage, the brand new Google Arts and Tradition assortment, “India Ki Udaan”, (actually translated as “India takes flight”), “is themed on the unwavering and timeless spirit of India over these previous 75 years”, it added.

Simon Rein, senior programme supervisor at Google Arts and Tradition, instructed PTI that the venture “marries the wealthy archival content material with creative expertise as demonstrated by illustrators”.

A bodily illustration of the brand new digital assortment was additionally arrange on the venue, with a kite-shaped digital display, footage with augmented actuality expertise and different tech-driven experiences.

Rein stated kite has been used as an “optimistic metaphor” to explain India’s journey within the final 75 years as additionally to have interaction and educate the viewers at house and in addition those that aren’t from India however want to study its story.

In its tenth yr in India, Google Arts and Tradition has showcased the nation’s wealthy tradition in some ways. Working with greater than 100 companions in India, it has introduced the nation’s cultural heritage to individuals all around the world. 


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