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How Andrea Riseborough Received That Shock Oscar Nomination for ‘To Leslie’

Up till a couple of weeks in the past, most individuals had by no means heard of “To Leslie,” an indie movie a couple of girl making an attempt to rebuild her life whereas battling drug dependancy and alcoholism. Now, the movie’s star Andrea Riseborough is nominated for the Academy Award for greatest actress in a number one position.

So how did such a small movie find yourself breaking in, seemingly on the final minute? Awards pundits wrongly assumed that the celeb-backed marketing campaign, whereas noteworthy, was a bit too late to make a nomination occur. It got here all the way down to help from the movie group, Riseborough stated Tuesday.

“The concept that you want limitless sources, I don’t assume that’s essentially true,” Riseborough instructed Selection shortly after the Oscar noms had been introduced Tuesday morning. “The individuals who made certain of that’s our group. It feels just like the movie group rallied round and made a noise.”

A marketing campaign of types started in October when Howard Stern started touting the movie on his SiriusXM present. “To Leslie” director Michael Morris and his spouse, actor Mary McCormack, confirmed the film to Stern in July throughout the annual marriage ceremony anniversary celebration they share with the Sterns. McCormack and Stern’s relationship goes again many years, to when she performed the shock jock’s first spouse Allison in his 1997 biopic “Non-public Elements.”

In keeping with sources, Stern requested to see “To Leslie” after Morris and McCormack instructed him concerning the film and confirmed him the rave opinions within the trades — together with Selection — that got here out after the movie premiered at South By Southwest in March 2022.

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Stern then started touting “To Leslie,” which was shot in simply 19 days in Los Angeles throughout the top of the COVID pandemic, on his present to coincide with movie’s launch within the fall. “It genuinely caught everybody unexpectedly,” a supply tells me.

A screening hosted by Charlize Theron at CAA adopted. After Riseborough nabbed a Spirit Award nomination, McCormack started working with assist from publicity powerhouses Shelter PR and Narrative PR. McCormack despatched an e-mail to associates asking them to publicly help the film and Riseborough’s efficiency, even together with photographs and steered hashtags and accounts to tag in posts. “When you’re keen to put up on daily basis between now and Jan seventeenth [the last day of Oscar nomination voting], that might be wonderful!” she wrote in a single e-mail obtained by Selection. “However something is useful, so please do no matter makes you snug. And what’s extra snug than posting a couple of film on daily basis!”

Andrea Riseborough, left, Demi Moore, Michael Morris and Gwyneth Paltrow at a “To Leslie” screening hosted by Paltrow

Extra superstar help began to flood awards season. Amongst those that posted reward on social media had been Sally Discipline, Liam Neeson, Jane Fonda, Laura Dern, Catherine Keener, Geena Davis and Mira Sorvino. Extra screenings of “To Leslie” had been hosted by Gwyneth Paltrow, Demi Moore, Courteney Cox and Edward Norton. Minnie Driver is ready to host a screening tomorrow evening in Los Angeles.

Kate Winslet and Amy Adams moderated digital Q&As with Riseborough.

Cate Blanchett was so moved by Riseborough’s efficiency that she gave her a shoutout throughout her acceptance speech on the Critics’ Selection Awards.

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And the remainder turned historical past on Tuesday morning.

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