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IPL Media Rights: Asia’s Richest Man Baggage Digital Rights For $2.6 Billion | Cricket Information


Indian Premier League trophy

Indian tycoon Mukesh Ambani has seen off competitors from international media giants to bag the rights to stream the IPL for two.6 billion {dollars}, a supply at India’s cricket board advised AFP on Tuesday. Star India in the meantime, owned by US behemoth Disney, retained the tv rights for the subsequent 5 seasons of the Indian Premier League, one of many world’s most-watched sporting occasions, media stories mentioned. Collectively the 2 offers are reportedly value about $5.65 billion, dwarfing the $2.55 billion that Star paid in 2017 for digital and TV rights for the earlier 5 seasons of the annual two-month T20 contest.

Two different packages, for the worldwide broadcast of the league and non-exclusive rights for sure matches, have been nonetheless being auctioned off on Tuesday by the Board of Management for Cricket in India (BCCI).

Attracting a few of world cricket’s high stars with bumper salaries, the pioneering IPL helped make Twenty20 — a shorter format of the game — massively widespread, attracting a whole bunch of tens of millions of viewers and spawning copycat occasions worldwide.

For his bid Ambani, Asia’s richest man, created the Viacom18 three way partnership with US large Paramount World and an funding group backed by Australian media mogul Rupert Murdoch’s son James, stories mentioned.

Sony, which televised the IPL for the primary 10 years after its inception in 2008, had been within the race to get a share of the competitors, which lately accomplished its fifteenth version.

Promoted

Jeff Bezos’s Amazon, which has spent a whole bunch of tens of millions of {dollars} on rights for European soccer and American soccer, had earlier reportedly proven curiosity within the IPL however pulled out.

(This story has not been edited by IHNS employees and is auto-generated from a syndicated feed.)

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