The Lucknow IPL franchise is owned by the Sanjiv Goenka-led RP-SG Group
The Lucknow franchise of the Indian Premier League (IPL), which can participate in its maiden season in IPL 2022, has began to make its presence felt on social media. The workforce just lately named heavyweights like Andy Flower (head coach) and Gautam Gambhir (mentor), in its teaching workers and would possibly quickly announce its listing of retained gamers earlier than going into their first mega IPL public sale. It will likely be fascinating to see which gamers they go for given the truth that a whole lot of thrilling expertise has returned to the pool after a very long time.
However earlier than all of that the workforce must discover a identify for itself. And in a novel marketing campaign, the franchise is definitely asking its new fanbase to assist them finalise a reputation for the brand new workforce. This could possibly be an important train to interact with the followers and might truly result in some good recommendations too, given India’s deeply educated and enthusiastic cricket followers.
The franchise took to twitter on Wednesday and invoked the well-known English playwright and poet William Shakespeare because it reached out to its followers for the marketing campaign.
“Do not hearken to Shakespeare. There’s all the things in a reputation, and we’re ready for one,” it wrote on twitter.
Do not hearken to Shakespeare. There’s all the things in a reputation, and we’re ready for one. 😉
— Official Lucknow IPL Workforce (@TeamLucknowIPL) January 5, 2022
The caption, which was put together with the marketing campaign video, is a enjoyable tackle Shakespeare’s well-known quote, “What’s in a reputation? that which we name a rose, by some other identify would odor as candy,” from the play Romeo and Juliet (Act 2, Scene 2).
The Sanjiv Goenka-led RP-SG Group had shelled out Rs 7090 crore to personal the Lucknow franchise.
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