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HomeTechMotorola Turns into Third Largest US Smartphone Model for First Time: Report

Motorola Turns into Third Largest US Smartphone Model for First Time: Report


Motorola turned the third-largest smartphone model within the US in 2021 by capturing round 10 p.c of the entire market, as per a report by a market analysis agency. iPhone maker Apple loved the lion’s share of the US market with 58 p.c market share, whereas Samsung secured the second spot with 22 p.c market share. The Lenovo-owned smartphone model has registered a 131 p.c year-over-year (YoY) development in smartphone shipments in 2021. It secured the second spot in smartphones under $400 (roughly Rs.) within the US. Additionally, the 12 months marked the primary time Motorola has entered the top-three positions within the US smartphone market.

Counterpoint Analysis in its newest Market Pulse Service report has detailed the expansion of Motorola because the third-largest smartphone OEM (authentic gear producer) model within the US. In 2021, Motorola’s gross sales grew by 131 p.c YoY and it nabbed a ten p.c market share of the US smartphone market, notes the report. As we talked about, Apple topped with its 58 p.c market share adopted by Samsung within the second spot with a 22 p.c market share. Each Apple and Samsung continued to be the highest sellers within the premium phase, whereas Motorola ranked second within the $400 (roughly Rs. 30,300) and under value phase within the US.

Again in 2008, through the period of characteristic telephones, Motorola was the most important handset OEM within the US. Nevertheless, that is the primary time the corporate has made it to the highest three within the US smartphone phase.

The anticipated departure of LG from the smartphone market is taken into account to be the foremost driving power behind Motorola’s success. Final 12 months, LG introduced the withdrawal of its non-profitable cellular division after struggling losses for practically six years that totalled $4.5 billion (roughly Rs. 33,010 crore). As per the report, Motorola crammed that void left by LG by changing into the third largest smartphone OEM stateside.

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The Counterpoint report additionally attributes Motorola’s success to its sub-$300 (roughly Rs. 22,700) portfolio that features smartphones like Moto G Stylus, Moto G Energy, and Moto G Pure.

Based on Counterpoint, Motorola expanded its market share in US pay as you go channels like Verizon Pay as you go and Metro by T-Cellular to twenty-eight p.c. The market analysis agency additionally expects extra development for the corporate within the coming years. The US subscriber base transitions to 5G and a surge of reasonably priced foldable telephones is predicted to gasoline Motorola’s development.


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