The federal government has requested Twitter and YouTube to take down two controversial advertisements by a physique spray model that sparked an enormous controversy for his or her “derogatory” content material. “The video is detrimental to the portrayal of ladies within the curiosity of decency or morality,” mentioned the Ministry of Data and Broadcasting.
The motion by the federal government got here after the Promoting Requirements Council of India (ASCI) discovered the advertisements in “critical breach” of their code and in opposition to public curiosity.
The commercial watchdog “suspended” two new Layer’r Shot commercials “pending investigation” after their content material was flagged by a number of social media customers, saying it “promotes rape”. “Disrespectful in the direction of ladies” was what number of on the social media described the inappropriate advertisements.
One of many controversial advertisements reveals a younger couple in a bed room when 4 males – who appeared to know the person within the room – enter with out knocking. They then randomly ask a crude query to the lady earlier than continuing to take the ‘Shot’ fragrance stored on a desk, hinting they had been speaking concerning the spray the entire time.
The opposite advert options the identical set of males in a comfort retailer, standing behind a girl. The lads then heard saying “there are 4 of us, however there’s just one, who will get a shot”. It then reveals he visibly shocked girl turning to them when certainly one of them out to seize a single bottle of ‘Shot’ fragrance stored on a rack.
Delhi Fee For Ladies (DCW) chairperson Swati Maliwal tweeted earlier within the day that the commercials mirrored “poisonous masculinity in its worst kind”. She additionally mentioned that she has taken up the matter with the Delhi Police and Data and Broadcasting Ministry.
Fuming at cringe worthy advertisements of the fragrance ‘Shot’. They present poisonous masculinity in its worst kind and clearly promote gang rape tradition!The corporate homeowners have to be held accountable. Have issued discover to Delhi Police and written letter to I&B Minister looking for FIR and robust motion.
— Swati Maliwal (@SwatiJaiHind) June 4, 2022