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WhatsApp to Introduce Cloud-Based mostly API Providers, Says Zuckerberg

WhatsApp is introducing free cloud-based API companies in a push to get extra companies utilizing the app, Meta Platforms CEO Mark Zuckerberg introduced on the firm’s messaging occasion on Thursday.

The messaging service, which has more and more courted enterprise customers, is certainly one of a number of platforms the place Fb-owner Meta has launched extra buying and business-focused options.

Zuckerberg, talking at Meta’s “Conversations” occasion, mentioned the providing would imply “any enterprise or developer can simply entry our service, construct instantly on prime of WhatsApp to customize their expertise and pace up their response time to clients by utilizing our safe WhatsApp Cloud API hosted by Meta.”

WhatsApp already has an API, or kind of software program interface, for companies to attach their techniques and interact in customer support chats on the service, which generates income for Meta.

Meta, which purchased WhatsApp for $19 billion (roughly Rs. 1,47,355 crore) in a landmark 2014 deal, mentioned that companies wouldn’t be capable to message folks on WhatsApp until they’ve requested to be contacted.

WhatsApp additionally mentioned on Thursday it was planning to supply elective paid options as a part of a brand new premium service for customers of its specialised enterprise app, which is geared at small companies.

These options, that are nonetheless being developed, will embrace choices to handle chats throughout as much as 10 units and customised click-to-chat hyperlinks that companies can submit on their web sites and share with clients.

Uber CEO Dara Khosrowshahi, talking in a session with Meta Chief Working Officer Sheryl Sandberg on the convention, mentioned a 3rd of the customers ordering rides by way of WhatsApp in India are new clients.

The ride-hailing firm, which launched its WhatsApp chatbot in December, is now planning to additional customise the service beginning for customers in and round Delhi and increasing to markets like Brazil, he mentioned.

© Thomson Reuters 2022


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